Taste Tokyo: Rainbow Bagels

New New York Club, Jiyugaoka

I know this trend is a little outdated, but I thought I would post about my rainbow bagel experience in Tokyo last summer, so please bear with me. When the craze first broke out last year, I was dying to try these fun-colored bagels myself (I was a huge bagel fan in college… Till this day jalapeño cheese bagels are my favorite ♥︎). Anyway, it took a few months, but Japan finally got its own rainbow bagels store, New New York Club! This little trendy boutique restaurant is located in Jiyugaoka, and it’s about a 7 minute walk from the station. They only serve a limited amount of rainbow bagels on Saturdays and a few chosen holidays . In order to ensure they didn’t sell out, I made sure we were there at 11:05 (the store opened at 11:30). There was a line of about 3-5 people in front of us, so it wasn’t too bad. This was also back in July, so the bagel craze was already dying out.

We ended up ordering two bagels. One strawberry bagel and one of their signature rainbow bagels; plus their mac & cheese dish. They had a couple other flavors, but it would’ve been way too much food for us! I would say the bagels were normal. Quite tasty, but nothing super extraordinary. I preferred the strawberry flavor over the rainbow one (mainly due to the strawberry cream cheese). The rainbow bagel itself had a really sweet light cream cheese filling that I wasn’t a big fan of. The mac & cheese was delicious though and overall the restaurant had a cozy ambience. It had a vintage old American diner feel to it, and the counter was lined with boxes of American candies (Nerds, Reeses, etc.) for decoration.

I would recommend trying out the New New York Club for anyone in Japan looking to get a taste of the rainbow bagel. I’m really curious though as to how the Tokyo rainbow bagels compare to the original New York ones!